group of women resting on a hike summers day

hello...

We are Bird, we're curating an outdoor lifestyle store for women, focused on, but not limited to, hiking, cycling, climbing, camping and outdoor swimming.  We have currently launched a small selection of accessories with a select few brands but hope to keep growing and expanding in the coming months.

You can head over to our Instagram to see what we've been up to in the last few months and sign up to our newsletter below to keep in touch.

Views down valley Edale ferns

Bird started after spending a lot of time with friends and social groups in the outdoors and realising a couple of things: women are sorely under represented in outdoor stores and what is available can often be uninspiring ...(we mean no disrespect to our elders here we just think there's a lot of rad women out there who deserve our undivided attention). 

We are out there and we are taking up the space we deserve in the outdoors communities so why is this not translating in to more outdoors stores?  

This disconnect is what led to Bird coming to life!

woman crossing wooden bridge over stream on a sunny day

our goal

We want to redress the imbalance by being one of the first women's outdoor stores in the UK, for women, owned and ran by women.

We are curating a store with a focus of showcasing women owned brands. Whether this is their solo mission or they're part of a team we want to work with brands who have women in decision making positions. Whether they are providing a product specifically designed for women or they are heading up a brand for everyone.

Now, we know that this isn't going to all come together overnight, it's going to be a journey to bring all of these companies together but one that we hope you want to come along for the ride.

women socialising at the top of a climb on a bike ride on a sunny day

We are working to be more than just an online store, we're looking to build a community that not only brings together all of the amazing groups that are already out there blazing a trail but welcomes in anyone who wants to be part of our team.

We currently hold monthly social hikes and bouldering meet ups as well as more sporadic rides. We're keen to build on this with women led bike mechanic workshops, introductions to outdoor swimming, navigation walks, amongst other events. All of our socials and events are (and always will be) women-led.

Our mission, values and principles are currently being honed and we will soon be updating this page...